Community Growth Lead
- Remote friendly
- 80K - 999,999 USD a year
Berachain is a high-performance, EVM (Ethereum Virtual Machine) compatible, Layer 1 blockchain built on the Cosmos SDK. We're a young, world-class team of experts in computer science, type theory, economic game theory, risk management and enterprise development. Our team combines traditional experience in building and scaling teams at technology companies like Apple, Coinbase, IBM and Y-Combinator with crypto native experience from some of DeFi 2.0’s most impactful protocols. We're all highly passionate about Web3, Toybox and building infrastructure to bring decentralized finance to the masses. Our core engineering team is based in Toronto. Here at Berachain, you’ll be joining a world-class team of experienced founders, engineers and researchers passionate about designing sustainable economic and blockchain systems. We’re well funded by a group of leading digital asset investors, hedge funds, centralized exchange venture arms and strategic angels.
We are looking for self-starters and mission driven individuals to join us as we build the future of decentralized finance. The ideal candidate for this role takes initiative and ownership over their work, thrives in a fast-paced and highly collaborative in-person environment, and is capable of rapidly adapting to evolving needs as required.
As we rapidly approach a public testnet in Q1 2024, Berachain’s community lead will work closely with the BD and marketing teams to identify, engage and guide the groups of people that are excited about our vision for the chain, and for crypto as a whole. We’re fortunate to have a strong existing community from the past few months as we’ve developed Berachain, popped up on conferences, and dropped lots of nonsense on Twitter, but we’re looking for someone to own this process as the community scales in both size and location.
We’re looking for a highly data driven, process-oriented and fun individual who is very crypto-native and possesses a strong knowledge of the on-chain infrastructure and DeFi landscape.
The ideal candidate will lead campaigns and initiatives to bolster community growth while developing programs to engage community contributors around education, content, non-cringy memes, and everything in between. They will work closely with the marketing team to organize Discord events, TG chats, Twitter Spaces, coordination of moderators across different platforms, AMAs, Office Hours, and everything in between that touches the community.
The community lead will be a core pillar in guiding Berachain’s growth, brand, and voice over the months to come as we rapidly progress towards a public mainnet. We view this role as the ultimate missionary over mercenary; the successful candidate should be one of the default names that comes to mind when someone thinks of Berachain, so we’ll be extremely picky about who we bring on to represent the brand.
You have a track record of leading and scaling community initiatives and teams at leading L1s or blue chip DeFi protocols in accordance with set growth KPIs
You’re very crypto-native and possess a strong understanding of the current meta, running jokes, on-chain environment interactions, narratives, CT personalities etc
You’re a Discord & Twitter & TG pro esp as it pertains to server management, bots, etc
You’ve previously organized ambassador or community engagement programs in the past
You have experience running and managing lead generation, nurture campaigns, optimizing campaigns and realizing meaningful conversion metrics and ROI
You have strong problem-solving and analytical skills, with the ability to distill information from the community and use it to inform the developer team, and and business goals.
Collaborate with bizdev and marketing to develop initiatives for expanding the existing community with a focus on the visible community (Twitter, Discord, TG etc)
Be Terminally Online - always be active on Twitter, Discord, TG etc and keep the community fun and lighthearted, while informing them of any key updates and alpha leaks from the dev team
Develop incentivize structures, contests and programs for activating the existing community and encouraging the creation of desirable content for education, brand growth, and fun
Help guide the voice of the brand and community; espousing the core values of Berachain from both a technical point of view and a vibe point of view; we want to build cool stuff and enjoy ourselves while doing it
Scale the community management effort by hiring and engaging moderators across multiple geographies as the international community grows
Track growth in community oriented KPIs in a highly quantifiable and data driven manner
Communicate the needs of the community to the BD and Engineering teams on a regular basis
Become the expert on all leading trends and narratives in the space, and relay relevant info to the BD/Eng teams
Nice to Haves
Working on a Western time zone schedules (to maximize engagement of existing NA community)
Experience with graphic design software or video editing software (for S-tier rapid shitposting)
Multilingual (to engage with community members across the world)
An existing large audience across Twitter or Telegram or Youtube etc (to better spread the good word)